In a landmark collaboration that bridges Italian luxury with Indian athletic prowess, Paul & Shark, the renowned Italian clothing brand, has announced as its global brand ambassador. This historic partnership marks the first time an Indian icon has been chosen to represent Paul & Shark on the global stage, signifying a powerful blend of style, performance, and cross-cultural resonance.

KL Rahul: The New Face of Paul & Shark

KL Rahul’s

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as the brand’s global ambassador highlights his growing international appeal, distinctive style, and dynamic personality—qualities that perfectly resonate with Paul & Shark’s core brand values. Known for its nautical heritage, refined Italian craftsmanship, and forward-thinking innovation, Paul & Shark has long been a symbol of elegance and performance. Rahul’s versatile image makes him the ideal representative of this prestigious brand, embodying both fashion and functionality.

A Strategic Step into the Indian Market

This move also underlines Paul & Shark’s growing commitment to the Indian market, where the brand celebrates 15 successful years of presence across major cities such as Mumbai, Delhi, Bengaluru, and Hyderabad.

By choosing KL Rahul—a household name in Indian and fashion—the brand is reinforcing its identity and visibility in one of the world’s fastest-growing luxury fashion markets.

With this strategic appointment, Paul & Shark is not just celebrating its journey in India but also strengthening its long-term vision to expand its global footprint with a particular focus on Asia. Rahul’s global influence and his deep connection with Indian youth make him the perfect bridge between the brand’s European legacy and its aspirations in India and beyond.

A Shared Ethos of Excellence, Adventure, and Style

Paul & Shark is known for its timeless design, technical innovation, and outdoor-inspired spirit. KL Rahul, with his on-field excellence and off-field elegance, perfectly encapsulates these values.

Whether he’s on the cricket pitch or making a style statement at global events, Rahul resonates with an audience that values performance with sophistication.

This collaboration goes beyond a typical celebrity endorsement; it represents a true fusion of values. Paul & Shark’s dedication to sustainability, craftsmanship, and heritage resonates deeply with KL Rahul’s commitment to excellence in sport, his connection to the community, and his distinctive sense of style.

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Global Campaign Launch on May 2, 2025

The global campaign starring KL Rahul is set to launch on May 2, 2025, across international platforms, with a strong emphasis on the Indian market. It will feature prominent rollouts in print, digital, and social media, aiming to engage fashion-forward audiences and sports fans around the world.

This campaign is poised to redefine how luxury fashion brands engage with Indian consumers, demonstrating that local icons can indeed represent global ideals.

Conclusion

The appointment of KL Rahul as the first Indian global ambassador for Paul & Shark marks a bold and stylish new chapter for both the brand and the cricketer. It’s a celebration of excellence, individuality, and the global language of fashion. As Paul & Shark continues to weave its legacy of Italian luxury into the fabric of international markets, KL Rahul stands as a powerful symbol of modern elegance, performance, and cultural unity.