Now ads are going to start appearing on WhatsApp as well. Meta has made two major changes in its latest Android beta update (version 2.25.21.11), through which it is making WhatsApp a source of income. These features include status ads and promoted channels.
After this update, WhatsApp will now join the list of platforms where brands and creators can earn money by showing ads.
Ads will appear in status, experience like Instagram Stories.
Under the new feature coming in the beta version, business accounts will now be able to post their promotional content as ads in their status. These ads will look just like what you see in Instagram Stories.
WhatsApp has also clarified that these ads will appear in the middle of the posts of friends or family, but they will have a sponsored tag so that users can easily identify them.
Users will get control; if they don't like it, they can block it
Meta will also give control to users. If you don't want to see the ad of a business or brand, you can block it. Once you block it, you will not see the ad of that brand again.
Exposure of channels will increase with promoted channels
The second big change in this is promoted channels, under which some public channels will now get more exposure in WhatsApp's channel directory. These channels will appear higher in search results and will also have a sponsored label.
If a creator or brand promotes their channel by paying money, it will be easily visible to the users, and it will also be easy to follow them.
Opportunity for brands and creators, a big step by WhatsApp
These changes are very important for those brands, creators, and businesses that want to increase their audience rapidly. This is a big step for WhatsApp because now it is also going to open new avenues of earning, like platforms like Instagram and YouTube.
Privacy will be taken care of, and ads will be seen only in public areas
Meta claims that these ads will not affect the user's privacy. All ads will be shown only in public areas like status and channel. Private chats will not be affected.
The test has been done earlier also, and the report download feature will be available
In the earlier beta update (version 2.25.19.15), WhatsApp had tested another feature, in which users could download their ad activity report in detail.
With this change, WhatsApp is moving forward on the path of ads and monetization. This update can be rolled out for all users in the coming days. This will bring new opportunities for both brands and creators.
Disclaimer: This content has been sourced and edited from NDTV India. While we have made modifications for clarity and presentation, the original content belongs to its respective authors and website. We do not claim ownership of the content.
Disclaimer: This content has been sourced and edited from NDTV India. While we have made modifications for clarity and presentation, the original content belongs to its respective authors and website. We do not claim ownership of the content.
