Luxury beauty brand Shiseido is receiving praise from shoppers for an "amazing" anti-ageing face serum, with many claiming it made them "look younger".

The award-winning product is specially formulated to tackle signs of ageing, dullness and tiredness for a revitalised, glowing appearance. Best of all? It doesn't take long to see results, as many reviewers of the serum have said they saw a difference in their skin within days.

Shiseido's Serum Power Infusing Concentrate is perfect for those want healthier vibrant skin. It's clearly one of the brand's best formulas too, selling one every 8.6 seconds - according to research online.

Shiseido is known for offering premium skincare treatments and cosmetics, which are loved by a number of A-lister celebrities.

The best-selling Serum Power Infusing Concentrate uses ingredients that hydrate the skin while also preventing and improving the appearance of fine lines and wrinkles - not to mention it has racked up more than 200 beauty awards.

It contains heart leaf extract to boost the skin's resilience, lotus and ginko to create the ideal environment for your complexion and protect it against the effects of pollution.

More than 3,000 reviewers were left impressed after trying the serum. Giving it five-stars, one said: "I have been using this serum for a few years. I just love it, I put one pump on my face each morning, and I can definitely see a difference in the texture of my skin. It looks refined plumper and better colour."

A second said: "Love it! I am 57-years-old, travel around the world, and like to try skincare products that are manufactured in the country that I'm visiting. I noticed that the condition of my skin had degraded dramatically over the past year, so I came back to Power Infusing Serum to heal and correct it.

"As always, this serum works miraculously and my skin has regained its youthful appearance. Thank you, Shiseido!"

And a third wrote: "It's my third time buying it. Always soothing my skin especially during sensitive time. Love it."

But while most reviews on Sheiseido's website are positive, some were left by disappointed reviewers. "Nicely hydrating, but have not noticed any significant changes," said one shopper.

Someone else wasn't impressed with the price tag, adding: "These serums are a dime a dozen these days, and this just seems overpriced to me."

You can buy the Serum Power Infusing Concentrate from £35 for a 15ml bottle at sheseido.co.uk.

Estée Lauder also has an anti-ageing serum that sells fast, and it's slightly cheaper. The £65 Advanced Night Repair Synchronized Multi-Recovery Complex Serum, which is available at Lookfantastic, is suitable for all skin types and helps to improve the skin's renewal processes.