Airtel has introduced two new voice and SMS-only plans, aiming to cater to its large base of 2G subscribers. The move follows a directive from the Telecom Regulatory Authority of India (TRAI), which urged telecom operators to roll out affordable voice-only packages. While this effort aligns with TRAI’s vision of economical offerings for 2G users, the exclusion of data from these plans has left some consumers questioning the value proposition.

• Validity: 84 days
• Features:
  • Unlimited voice calls across India
  • Free national roaming
  • 900 free SMS
  • Complimentary services like access to Airtel Xstream, Apollo 24/7 Circle membership, and Hello Tunes
• Key Change: Removal of 6GB previously bundled data

• Validity: 365 days
• Features:
  • Unlimited voice calls across India for an entire year
  • Free national roaming
  • 3,600 free SMS
  • Access to the same complimentary services as the Rs 509 plan
• Key Change: Removal of 24GB previously bundled data

At the end of December, TRAI recommended that telecom providers offer affordable, voice and SMS-only plans to cater to India’s significant base of 2G subscribers, many of whom lack access to smartphones or affordable data plans. This guidance aims to bridge the digital divide and ensure basic connectivity for all.

• Reliance Jio: Plans to launch similar voice-only packages soon.
• BSNL: Already offers voice-only plans, positioning itself as a reliable choice for budget-conscious users.

While Airtel’s plans fulfill the directive, the exclusion of bundled data represents a step back for some consumers. Previously, these plans included 6GB (Rs 509) and 24GB (Rs 1,999) of data, which added value for users needing occasional internet access.

For consumers who rely heavily on voice calls, the plans offer excellent value. However, for those transitioning from 2G to more advanced networks, the lack of data may feel restrictive in an increasingly digital world.

Both plans come with a suite of complimentary services:

• Airtel Xstream App: Access to a wide range of content, enhancing entertainment options.
• Apollo 24/7 Circle Membership: Providing healthcare benefits like online consultations.
• Hello Tunes: Free caller tunes for a personalized experience.

• 2G Subscribers: Users with basic connectivity needs will benefit from unlimited calls and SMS at affordable rates.
• Non-Data Users: Ideal for customers uninterested in internet usage.

• Occasional Data Users: Consumers who relied on small amounts of bundled data for essential online tasks may find the plans less appealing.
• Transitioning Subscribers: Users upgrading from 2G to 4G may see these plans as a missed opportunity for inclusive offerings.

Airtel’s voice-only plans align with TRAI’s objective of enhancing affordability for 2G subscribers. However, the removal of data from these packages raises questions about whether this truly meets the evolving needs of today’s consumers.

With Reliance Jio preparing to enter the space and BSNL maintaining its presence, the telecom sector is set to witness increased competition in the voice-only segment. Consumers will benefit from more choices, but the challenge remains: how to balance affordability with features that cater to modern needs.