Quick commerce platforms are witnessing a sharp uptick in gold and silver coin sales this Dhanteras, with half-gram to 10-gram coins now available for ultra-fast delivery. Platforms have expanded their festive offerings and created dedicated Diwali sections featuring discounts on puja items, utensils, electronics, home décor, and precious metals.
Swiggy’s Instamart recorded a fivefold jump in gold and silver coin sales compared to last year, along with growing demand for silver bricks. “While Bengaluru continues to lead, Chennai, Hyderabad, and NCR are showing strong traction for precious metal purchases. Smaller denominations of silver coins remain the most popular,” a company spokesperson said.
BigBasket, owned by the Tata group, saw a 146% rise in gold coin sales and 234% surge in silver coin sales, while Blinkit and Zepto are offering gold bars on quick delivery at discounted rates.
Analysts estimate that the final week of festive sales will generate Rs 22,000–25,000 crore in GMV, driven by last-minute purchases on quick commerce apps. Dhanteras, celebrated on October 18 this year, marks the start of Diwali and is considered an auspicious time to buy gold, silver, or brass for prosperity.
Over the past few years, instant delivery apps have become the go-to destination for last-minute festive shopping, including spiritual products. ET had earlier reported that the spiritual commerce segment on quick commerce platforms clocks Rs 800–900 crore annually, a number analysts expect to rise further this festive week.
Swiggy’s Instamart recorded a fivefold jump in gold and silver coin sales compared to last year, along with growing demand for silver bricks. “While Bengaluru continues to lead, Chennai, Hyderabad, and NCR are showing strong traction for precious metal purchases. Smaller denominations of silver coins remain the most popular,” a company spokesperson said.
BigBasket, owned by the Tata group, saw a 146% rise in gold coin sales and 234% surge in silver coin sales, while Blinkit and Zepto are offering gold bars on quick delivery at discounted rates.
Analysts estimate that the final week of festive sales will generate Rs 22,000–25,000 crore in GMV, driven by last-minute purchases on quick commerce apps. Dhanteras, celebrated on October 18 this year, marks the start of Diwali and is considered an auspicious time to buy gold, silver, or brass for prosperity.
Over the past few years, instant delivery apps have become the go-to destination for last-minute festive shopping, including spiritual products. ET had earlier reported that the spiritual commerce segment on quick commerce platforms clocks Rs 800–900 crore annually, a number analysts expect to rise further this festive week.