New Delhi: Delhi's worsening air quality is increasingly shaping homebuyers' decisions, pushing developers to prioritise wellness features such as open spaces, vertical gardens, dense greenery, large outdoor purifiers and centralised air-conditioning systems equipped with advanced indoor air filters.
"While home prices largely continue to be determined by location, land supply and access to amenities, health and sustainability are no longer optional, but essential for future-ready living. The projects that focus on these anti-pollution measures may command a premium in high-pollution cities," said Anshuman Magazine, chairman and CEO - India, Southeast Asia, Middle East and Africa, CBRE.
Developers are stepping up their focus on cleaner living, adding anti-smog guns, dust barriers, ultra-filtration heating, ventilation and air-conditioning (HVAC) systems and even air-purifying plants as buyers grapple with increasing pollution.
Many builders are trying to create small pockets of cleaner air by setting up green zones, improving landscaping and using eco-friendly materials. At Godrej Properties, homes now come with centralised treated fresh air systems that pull in outdoor air and filter out harmful particles, gases and microbes so residents breathe easier indoors.
The company is also using mechanical filter-less fresh air units across common areas to reduce PM2.5 levels and improve outdoor air quality for residents.
"The current situation demands that citizens, housing societies, schools, even real estate developers, own the streets and nurture the neighbourhood for better air quality. Real estate developers can further support this by offering real-time air quality monitoring, plantations and green buffers that make outdoor spaces safer," Aprajita Gautam, president, Delhi Parents Association, said at an event organised by Godrej Properties.
Developers not just in Delhi, but also in cities like Ahmedabad are focusing on cleaner, healthier living environments.
"While home prices largely continue to be determined by location, land supply and access to amenities, health and sustainability are no longer optional, but essential for future-ready living. The projects that focus on these anti-pollution measures may command a premium in high-pollution cities," said Anshuman Magazine, chairman and CEO - India, Southeast Asia, Middle East and Africa, CBRE.
Developers are stepping up their focus on cleaner living, adding anti-smog guns, dust barriers, ultra-filtration heating, ventilation and air-conditioning (HVAC) systems and even air-purifying plants as buyers grapple with increasing pollution.
Many builders are trying to create small pockets of cleaner air by setting up green zones, improving landscaping and using eco-friendly materials. At Godrej Properties, homes now come with centralised treated fresh air systems that pull in outdoor air and filter out harmful particles, gases and microbes so residents breathe easier indoors.
The company is also using mechanical filter-less fresh air units across common areas to reduce PM2.5 levels and improve outdoor air quality for residents.
"The current situation demands that citizens, housing societies, schools, even real estate developers, own the streets and nurture the neighbourhood for better air quality. Real estate developers can further support this by offering real-time air quality monitoring, plantations and green buffers that make outdoor spaces safer," Aprajita Gautam, president, Delhi Parents Association, said at an event organised by Godrej Properties.
Developers not just in Delhi, but also in cities like Ahmedabad are focusing on cleaner, healthier living environments.