Brits love fish and chips more than anyone, and what they also love is making a quicker and simpler version at home with fish fingers - whether it's a fish finger sandwich or a quick dish for the kids paired with chips and peas, it's a firm favourite.


And yet, many automatically go for Birdseye not realising there are much cheaper and equally tasty versions of their favourite food out there.


It's plain and simple, and yet fish fingers are a staple dish families just keep on coming back to, so why not see if there's a cheaper alternative turning you away from the big brands?


I decided to put some of Britain's biggest supermarket brands to the test to see if they can compete with the likes of Bird's Eye or if, after all, more money does buy better, more flavourful fish.


All fish fingers were cooked for around 12-14 minutes at 200 degrees in the oven, to ensure a fair test, however you can try other methods such as frying.


Asda - £1.12

The standard orange-coloured breadcrumbs were crispy and crumbly just how you'd like them, but the taste in itself was very simple.


So much so that I could easily eat endless amounts of them, because they're so light, but you want to feel full after your dinner, not be searching for more.


Flavour-wise, they're not very strong in their fish taste - this just wasn't strong enough for me. Texture-wise, however, it was a melt-in-your-mouth sensation once you got past the crispy batter.


3/5

M&S - £2.50

Straight away I knew this would be a top-tier fish finger because it delivered on taste, a lot stronger and a lot chewier, so you actually feel like you're eating some protein.


The batter was crispy but thinner in comparison to the likes of the Asda option, although still delicious.


I'd buy these again in a heartbeat, although £2.50 is more expensive than the Birdseye itself, so actually this is a more luxury option. Personally, I think it's worth it.


5/5


Sainsbury's - 80p

Even picking up a Sainsbury's fish finger, you can feel it's almost half the size in thickness compared to the like of the M&S option. It feels thin and cheap, with a higher breadcrumb-to-fish ratio.


Taste-wise, it felt very similar to the Asda option, where it didn't offer much flavour, but in this case there's also not a nice texture. It doesn't melt in your mouth or have a good chew to it either; it's a pretty abang-average eating experience.


Maybe grilling them could deliver better results for those willing to try and at a mere 80p I think it's worth a go.


2/5

Bird's eye - £2.10

These were delicious, and while being visibly thinner and lighter in colour, they were a lot chewier and tastier. They are a well-known brand for a reason, and their fish speciality shines through.


Although their batter was crispier and less crumbly, like a traditional fish finger, which I think is tasty, the original style is a lot more cosy and nostalgic for me.


I'd still argue M&S beats these fish fingers, but they certainly come close, and for the sake of 40p, you know this is a trusted option that will still deliver.


4/5

Tesco - £1.15

At a more sensible price, these fish fingers are a great, cheaper alternative, with creamy fish, as opposed to the more powerful tastes.


For flavour, they did deliver, with a much more subtle fish flavour for those who prefer it, paired with a melt-in-your-mouth sort of texture with less chew.


Although the results were a bit mushier than some of the others and less crispy on the outside than I would prefer, falling apart a lot easier and sticking to the tray slightly.


4/5

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