Iceland has announced it is stocking the highly anticipated new Prime flavour - Berry Freeze. The new addition will join the brand’s already highly popular line-up of Prime products.


The hugely popular drink first rolled out in UK stores in late 2022, and saw chaotic scenes as faced queues of people and stock selling out within seconds. Demand has continued with , , , and Sainsbury’s also stocking the drink.


The new limited edition flavour is available in-store and online at and nationwide for £2. Packaged in a striking white-to-blue ombre bottle, capturing its "cool, refreshing taste", the new flavour joins the popular line-up of Prime drinks available at Iceland and The Food Warehouse.


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Iceland currently stocks a range of Prime’s well-loved drinks, including including the newly launched Barcelona Prime and Arsenal Prime, as well as popular flavours , , , , Strawberry Watermelon, and .


Endorsed by Logan Paul and KSI, Berry Freeze is set to be a hit with fans, with shoppers encouraged to get their hands on it while they can. Alternatively, Iceland has been known to stock a range of Prime Energy drinks, which differs from Prime Hydration, which does not contain caffeine or sugar.



Other supermarkets stock similar drinks too; has for £1.50, while Tesco stocks for £1.50 or a four pack of for £4.50. Asda also has the for £1.


You can shop the new Prime Hydration Berry Freeze online at and now. Alternatively, find your local store .

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